Six findings
- The comparison is now Claude against ChatGPT. “claude vs chatgpt” and “chatgpt vs claude” add up to 116,270 searches a month. Both grew in all 27 countries, the first by 108% to 436% in a year.
- The other comparisons are fading. “gemini vs chatgpt” fell in 26 of 27 countries, and “copilot vs chatgpt” fell in all 26 where it is measured.
- Fewer people search for an alternative in general. “chatgpt alternative” has 58,820 searches a month and fell in 21 of 27 countries. In the United States it is down 45%.
- Custom GPTs are losing interest, plugins are gaining it. “custom gpt” fell in 23 of 25 countries. “chatgpt plugins” grew in all 25, by 250% to 1,300%.
- Enterprise demand is moving the same way. “claude enterprise” grew in all 27 countries. “chatgpt enterprise” fell in 22 of 25.
- Cancelling is searched in every language. Searches to cancel or delete a ChatGPT account add up to 36,920 a month across English, German, Spanish, Portuguese, Dutch, French and Italian terms. Germany alone has 6,600 for “chatgpt kündigen”.
A named rival replaces the generic alternative
In each country we compare two terms. “claude vs chatgpt” is a comparison with a named rival; “chatgpt alternative” is a search for any other option. The first grew in all 27 countries, with a median change of +233% in a year. The second fell in 21, with a median of -45%. It rose only in Norway, Denmark, Finland and Spain, and was flat in Poland and Portugal.
Figure 1
The named comparison grew in every country, the generic search fell in most
Change in a year, October 2026 against October 2025. Countries are ordered by the growth of “claude vs chatgpt”.
“claude vs chatgpt”
“chatgpt alternative”
Median of the 27 countries
Source: Solorai analysis of Google Ads Keyword Planner data, November 2025 to October 2026.
In volume the named comparison is already ahead. “claude vs chatgpt” has more monthly searches than “chatgpt alternative” in 19 of the 27 countries. Germany is the largest exception, with 12,100 searches a month for the alternative against 5,400 for the comparison.
The terms, one by one
Figure 2
Most terms moved the same way in almost every country
Number of countries where each term rose or fell in a year, among those where it has at least 20 searches a month.
Countries up
Countries down
Source: Solorai analysis of Google Ads Keyword Planner data, November 2025 to October 2026.
Figure 3
The pattern holds in every region
Change in a year for 15 terms in each country. Columns are grouped by region: United States, Europe, Middle East and North Africa, Latin America.
Down 50% or more
Down 10% to 50%
Within 10%
Up 10% to 100%
Up more than 100%
Under 20 searches a month
Source: Solorai analysis of Google Ads Keyword Planner data, November 2025 to October 2026.
Monthly searches are the total of the 27 countries. The two middle columns count the countries where the term rose or fell in a year, out of those where it has at least 20 searches a month.
Data table: 21 terms
| Search term | Monthly searches | Countries up | Countries down | United States, in a year |
|---|---|---|---|---|
| “claude vs chatgpt” | 85,880 | 27 / 27 | 0 / 27 | +400% |
| “chatgpt vs claude” | 30,390 | 27 / 27 | 0 / 27 | +516% |
| “claude vs gemini” | 12,580 | 25 / 25 | 0 / 25 | +408% |
| “claude vs copilot” | 4,320 | 23 / 23 | 0 / 23 | +510% |
| “gemini vs chatgpt” | 30,600 | 0 / 27 | 26 / 27 | 0% |
| “copilot vs chatgpt” | 10,880 | 0 / 26 | 26 / 26 | -33% |
| “chatgpt alternative” | 58,820 | 4 / 27 | 21 / 27 | -45% |
| “alternative to chatgpt” | 12,040 | 0 / 25 | 25 / 25 | -45% |
| “cancel chatgpt subscription” | 14,710 | 8 / 24 | 8 / 24 | +174% |
| “delete chatgpt account” | 3,990 | 15 / 22 | 1 / 22 | +26% |
| “custom gpt” | 8,790 | 2 / 25 | 23 / 25 | -33% |
| “gpt store” | 2,100 | 0 / 21 | 20 / 21 | -70% |
| “chatgpt plugins” | 4,860 | 25 / 25 | 0 / 25 | +890% |
| “chatgpt skills” | 4,580 | 25 / 25 | 0 / 25 | +3173% |
| “claude projects” | 13,380 | 25 / 25 | 0 / 25 | +679% |
| “chatgpt export” | 3,030 | 20 / 22 | 0 / 22 | +233% |
| “claude import memory” | 1,860 | 20 / 20 | 0 / 20 | new |
| “claude enterprise” | 21,730 | 27 / 27 | 0 / 27 | +519% |
| “chatgpt enterprise” | 14,340 | 2 / 25 | 22 / 25 | -45% |
| “gemini enterprise” | 72,000 | 13 / 27 | 5 / 27 | +22% |
| “microsoft 365 copilot” | 129,670 | 6 / 27 | 17 / 27 | -70% |
Enterprise plans: Claude ahead in 25 countries
The same direction shows in the terms a buyer uses. “claude enterprise” has more monthly searches than “chatgpt enterprise” in 25 of the 27 countries, and the same number in France and Austria. The two terms also move in opposite directions: the median change in a year is +1,329% for “claude enterprise” and -35% for “chatgpt enterprise”.
Figure 4
“claude enterprise” is searched more than “chatgpt enterprise” in 25 of 27 countries
Average monthly searches, logarithmic scale. In Luxembourg and Qatar “chatgpt enterprise” has under 20 searches a month.
“claude enterprise”
“chatgpt enterprise”
Source: Solorai analysis of Google Ads Keyword Planner data, November 2025 to October 2026.
Leaving is searched in seven languages
Searches to cancel or delete a ChatGPT account add up to 36,920 a month. English terms lead and German comes second: “chatgpt kündigen” alone has 7,400 searches a month, 6,600 of them in Germany.
Figure 5
Cancellation is searched in seven languages
Average monthly searches, total of the 27 countries.
| “cancel chatgpt subscription” | 14,710 |
|---|---|
| “chatgpt kündigen” | 7,400 |
| “delete chatgpt account” | 3,990 |
| “cancel chatgpt” | 3,480 |
| “cancelar chatgpt” | 2,250 |
| “cancelar assinatura chatgpt” | 1,940 |
| “cancelar suscripción chatgpt” | 1,930 |
| “chatgpt opzeggen” | 680 |
| “résilier chatgpt” | 410 |
| “disdire chatgpt” | 130 |
Source: Solorai analysis of Google Ads Keyword Planner data, November 2025 to October 2026.
Country by country
Three terms in each country: monthly searches and the change in a year.
Data table: 27 countries
| Country | “claude vs chatgpt” | In a year | “chatgpt alternative” | In a year | “claude enterprise” | In a year |
|---|---|---|---|---|---|---|
| United States | 49,500 | +400% | 27,100 | -45% | 9,900 | +519% |
| United Kingdom | 8,100 | +238% | 8,100 | -45% | 1,900 | +650% |
| Ireland | 590 | +247% | 720 | -32% | 140 | +600% |
| Italy | 1,600 | +171% | 880 | -55% | 720 | +2500% |
| Spain | 1,900 | +233% | 480 | +22% | 720 | +1900% |
| France | 2,900 | +140% | 880 | -32% | 390 | +743% |
| Portugal | 720 | +127% | 390 | 0% | 210 | +1200% |
| Germany | 5,400 | +313% | 12,100 | -33% | 1,600 | +1312% |
| Austria | 720 | +319% | 1,300 | -38% | 210 | +1200% |
| Switzerland | 1,300 | +108% | 1,000 | -32% | 320 | +1500% |
| Netherlands | 2,400 | +233% | 1,000 | -47% | 720 | +1329% |
| Belgium | 880 | +238% | 590 | -18% | 260 | +1500% |
| Luxembourg | 90 | +200% | 70 | -93% | 20 | +200% |
| Poland | 880 | +233% | 480 | 0% | 390 | +1340% |
| Sweden | 1,000 | +233% | 590 | -18% | 390 | +1080% |
| Denmark | 880 | +319% | 390 | +23% | 320 | +1850% |
| Norway | 1,000 | +285% | 320 | +51% | 320 | +1375% |
| Finland | 590 | +181% | 210 | +22% | 210 | +700% |
| United Arab Emirates | 720 | +243% | 880 | -55% | 260 | +1500% |
| Saudi Arabia | 320 | +256% | 320 | -56% | 90 | +1000% |
| Qatar | 110 | +200% | 140 | -57% | 20 | +200% |
| Egypt | 210 | +189% | 260 | -64% | 70 | +800% |
| Mexico | 1,300 | +400% | 210 | -64% | 320 | +2850% |
| Brazil | 1,000 | +306% | 260 | -56% | 1,600 | +2567% |
| Argentina | 590 | +182% | 50 | -67% | 210 | +3100% |
| Colombia | 590 | +181% | 70 | -64% | 210 | +3800% |
| Chile | 590 | +436% | 30 | -60% | 210 | +1500% |
What it means for a company
- Requests for Claude are part of a wider move. Plan them as a rollout with an inventory in front, not as a tool swap. See how to migrate from ChatGPT or Copilot to Claude.
- Custom GPTs have a date. OpenAI has scheduled their retirement for 11 December 2026. List the ones your teams rely on and rebuild them before then.
- Compare on the same criteria. See Claude Enterprise vs ChatGPT Enterprise.
Method and limits
- Source: Google Ads Keyword Planner, measured on 14 November 2026.
- 61 search terms in 8 languages, measured country by country in 27 countries.
- Volumes are average monthly searches for November 2025 to October 2026. Keyword Planner rounds them.
- The change in a year compares October 2026 with October 2025.
- A country is counted for a term only where the term has at least 20 searches a month.
- Keyword Planner merges close variants: “chatgpt alternative” and “chatgpt alternatives” return the same figures and are counted once.
- One term is excluded: “chatgpt gpts”, which Keyword Planner appears to treat as a variant of the product name.
- Searches mix consumers and businesses, and a search is not a decision.
- Medians are taken across the countries where a term has at least 20 searches a month.
How consistent is the direction?
If a term were as likely to rise as to fall in each country, the chance of seeing the same direction in all 27 would be about 1 in 134 million. Countries are not independent of each other, so we read this as a measure of consistency, not as a statistical test.
Sources
Cite this research
Solorai (2026). The switch from ChatGPT: search data from 27 countries. https://solorai.com/insights/research/chatgpt-switch-search-data-2026/
Free to quote and to chart, with attribution and a link to this page.