Who the AI Act applies to
The AI Act applies to organisations that develop, supply or use AI systems in the EU, including companies based outside the EU whose AI systems are placed on the EU market or whose output is used in the EU. What you have to do depends on your role for each system:
- Provider: develops an AI system or a general-purpose AI model, or has one developed, and places it on the market or puts it into service under its own name.
- Deployer: uses an AI system under its authority in a professional activity, such as a company using a vendor’s recruitment tool.
- Importer and distributor: bring a system from outside the EU to the EU market, or make it available there.
Most companies are deployers. A deployer becomes a provider if it puts its name or trademark on a high-risk system, makes a substantial modification to one, or changes the purpose of a system so that it becomes high-risk.
The deadlines
The dates follow the AI Act as amended by Regulation (EU) 2026/1744, the Digital Omnibus, in force since 27 July 2026.
- The AI Act enters into force.
- Prohibited practices are banned, and the AI literacy obligation applies.
- Rules for general-purpose AI models, governance and penalties apply.
- Transparency obligations under Article 50 apply. The AI Office can enforce the rules for general-purpose AI models, and national authorities supervise AI literacy.
- Two new prohibitions apply, on AI that creates non-consensual intimate or sexual images and on child sexual abuse material. Generative systems already on the market before 2 August 2026 must mark their output by this date.
- General-purpose AI models placed on the market before 2 August 2025 must comply.
- Obligations for high-risk uses listed in Annex III apply.
- Obligations for high-risk AI in products covered by Annex I apply.
- High-risk systems used by public authorities that were already on the market must comply.
Step 1: List every AI system
Step 2: Classify the risk
Every use falls into one of four levels. Classify each use, not each product: the same assistant can be minimal risk for drafting emails and high-risk when it is used to screen job applicants.
| Level | What it covers | What it means for you |
|---|---|---|
| Prohibited | Practices banned by Article 5, such as social scoring or emotion recognition at work, and from 2 December 2026 AI that creates non-consensual intimate images | Stop using it |
| High risk | Uses listed in Annex III, such as recruitment, credit scoring and access to essential services, and AI in products covered by Annex I | Full obligations from 2 December 2027 or 2 August 2028 |
| Transparency | Systems that interact with people, generate content or create deepfakes | Inform people and mark content, under Article 50, since 2 August 2026 |
| Minimal | Most other uses, such as drafting, summarising and analysis | No specific obligations beyond AI literacy |
Check one AI use with the EU AI Act risk check.
The Commission published guidelines on the definition of an AI system and on prohibited practices in February 2025, and draft guidelines on high-risk classification in May 2026. High-risk systems already on the market before their date are covered only if they are significantly changed afterwards; those used by public authorities must comply by 2 August 2030.
Step 3: Map the obligations of your role
Every provider and deployer
Take measures to support the AI literacy of staff and of other people who operate or use AI systems on your behalf, under Article 4.
Deployers of high-risk systems, under Article 26
Providers of high-risk systems
Risk management, data governance, technical documentation, logging, instructions for deployers, human oversight, accuracy, robustness and cybersecurity, a quality management system, conformity assessment, CE marking, registration in the EU database and post-market monitoring.
Transparency, under Article 50
Providers design systems that interact with people so that those people know they are dealing with AI, unless it is obvious, and mark AI-generated content in a machine-readable way. Deployers disclose deepfakes, and AI-generated text published to inform the public on matters of public interest unless a person has reviewed it and holds editorial responsibility. The Commission published guidelines on these obligations on 20 July 2026.
Providers of general-purpose AI models
Technical documentation, information for the companies that build on the model, a copyright policy and a public summary of the training content, with further duties for models with systemic risk. The General-Purpose AI Code of Practice of July 2025 is a recognised way to show compliance.
Step 4: Build AI literacy
Article 4 has applied since 2 February 2025. As amended in July 2026, it requires providers and deployers to take measures to support the AI literacy of their staff and of others who use AI on their behalf, without having to guarantee any specific level. National authorities supervise it from 2 August 2026, and no certificate is required.
Step 5: Set up governance
A management system standard such as ISO/IEC 42001 gives this governance a structure that auditors recognise.
Fines
| Breach | Maximum fine |
|---|---|
| Prohibited practices | EUR 35 million or 7% of worldwide annual turnover |
| Obligations of operators, including deployers and transparency | EUR 15 million or 3% |
| Incorrect, incomplete or misleading information to authorities | EUR 7.5 million or 1% |
The higher of the two amounts applies. For SMEs and start-ups the lower one applies, in every tier, and small mid-caps benefit from the lower amount in the two lower tiers.
Sources
- Regulation (EU) 2026/1744, the Digital Omnibus on AI, Official Journal
- AI Act Service Desk: Article 4, AI literacy
- AI Act Service Desk: Article 26, obligations of deployers of high-risk AI systems
- AI Act Service Desk: Article 50, transparency obligations
- AI Act Service Desk: Article 99, penalties
- AI Act Service Desk: Article 113, entry into force and application
- European Commission: AI literacy questions and answers
- European Commission: guidelines on the definition of an AI system
- European Commission: guidelines on prohibited AI practices
- European Commission: draft guidelines on high-risk classification
- European Commission: guidelines on transparency obligations