Insights. What companies look for in enterprise AI, and what to do next.
Original research from 27 countries, step-by-step checklists and 86 plain definitions, from Claude and AI agents to the EU AI Act.
1.81M searches a month, 212 business terms, 13 languages, 27 countries.
Research, with the data behind it.
Original studies of enterprise AI demand, measured country by country in 27 countries. All research
- Read the research
November 2026
Enterprise AI demand 2026: search data from 27 countries
What companies search for in enterprise AI, country by country: 240 search terms in 13 languages.
1.81M
business searches a month in 27 countries
48%
of them in the United States
10
terms make up two thirds of all searches
212 business terms, 27 countries, 6 figures, open dataset
- Read the research
November 2026
AI in large European companies: who uses it, country by country
How many large companies use AI in each European country, and what holds the others back. Eurostat data.
55%
of large companies in the European Union used AI in 2025
17%
of small companies, with 10 to 49 employees
79%
of large companies in Finland, the highest share
28 countries, 3 years, 5 figures, open dataset
- Read the research
November 2026
Shadow AI: nobody asks permission. Search data from 27 countries
What employees and companies search for about AI at work: 70 terms in 27 countries.
10,750
searches a month for “shadow ai” in 27 countries
+150%
median change in a year for “shadow ai”
140
searches a month for seven questions about permission
70 terms, 27 countries, 3 figures, open dataset
- Read the research
November 2026
What an AI seat really costs: list prices against wages in 26 countries
What a seat of Claude, ChatGPT, Copilot or Gemini costs in working time, country by country.
$20
a seat a month for Claude Team and ChatGPT Business, on annual billing
21
minutes of work to pay for it in Switzerland
93
minutes of work to pay for it in Poland
4 plans, 26 countries, 3 figures, open dataset
- Read the research
November 2026
The switch from ChatGPT: search data from 27 countries
What people search for when they compare, leave or move away from ChatGPT: 61 terms in 27 countries.
27 / 27
countries where “claude vs chatgpt” grew
+233%
median change in a year for “claude vs chatgpt”
25 / 27
countries where “claude enterprise” is searched more than “chatgpt enterprise”
61 terms, 27 countries, 5 figures, open dataset
How we measure
Every number comes from Google Ads Keyword Planner, measured country by country.
Each study states its period, its sample and its limits.
The data is free to download and to quote, with attribution.
Checklists you can act on.
Every step in order, with the sources linked. All guides
EU AI Act checklist
- 1List every AI system
- 2Classify the risk
- 3Map the obligations of your role
- 4Build AI literacy
- 5Set up governance
Claude Enterprise rollout checklist
- 1Plan and seats
- 2Identity and access
- 3Data and security
- 4Connectors and skills
- 5Pilot
- 6Training and policy
- 7Adoption and scale
EU AI Act risk check
- 1Prohibited practice
- 2Regulated product
- 3Annex III area
- 4Profiling
- 5Limited task
- 6Transparency
How to migrate from ChatGPT or Copilot to Claude
- 1Inventory
- 2Claude setup
- 3Assistants
- 4Personal context
- 5Chat history
- 6Switch
86 terms, in plain words.
From tokens to the AI Office: what each term means and where it matters. Browse the glossary
Models
13 terms
Agents and automation
12 terms
Data and integration
10 terms
Security and privacy
11 terms
EU AI Act
15 terms
Governance and standards
8 terms
Adoption
7 terms
Platforms and products
10 terms
Claude, Copilot, Gemini or ChatGPT?
Where each platform fits, how it is governed and what it costs, side by side. All comparisons
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